Designing with Taste and Purpose
Designing with Taste and Purpose
Designing with Taste and Purpose
For over 15 years, I've helped businesses turn ideas into products, brands, and experiences people genuinely love.
current Role
Director/ Head design
working with
Cleartax
location
Bangalore, INDIA
WHO AM I
A designer, leader, and problem solver who believes great design is built on clarity, purpose, and good taste. Over the past 15+ years, I've helped shape products and brands at companies like ClearTax, Paytm Money, FreeCharge, Snapdeal, Myntra, and Landmark Group, creating experiences that millions of people use. I enjoy solving complex challenges, building high-performing design teams, and turning ambitious ideas into meaningful products that last.
01
WHO AM I
01
A designer, leader, and problem solver who believes great design is built on clarity, purpose, and good taste. Over the past 15+ years, I've helped shape products and brands at companies like ClearTax, Paytm Money, FreeCharge, Snapdeal, Myntra, and Landmark Group, creating experiences that millions of people use. I enjoy solving complex challenges, building high-performing design teams, and turning ambitious ideas into meaningful products that last.
Testimonials
A few People who recommend my works
Testimonials
A few People who recommend my works
Testimonials
A few People who recommend my works
Some of the brands I worked with
Some of the brands I worked with
and a few other startups trusted me on thier growth journey
and a few other startups trusted me on thier growth journey
Projects
(6)
Driven by taste, shaped by strategy. I create digital products and brand experiences that are clear, functional, and beautifully crafted.
Projects
(6)
Driven by taste, shaped by strategy. I create digital products and brand experiences that are clear, functional, and beautifully crafted.
Mobile App
View
6 months
Black by Cleartax
Black by Cleartax
Web Product
View
2 week
Ai Chat Assist
Ai Chat Assist
Product Design
View
1 weeks
Crypto Tax Filing
Crypto Tax Filing
Website Designs
View
1 week
Websites for Cleartax
Websites for Cleartax
These are just a few highlights. Browse my complete portfolio to see more.
These are just a few highlights. Browse my complete portfolio to see more.
My Expertise
(4)
I work across Product design, art direction, branding, and web development.
My Expertise
(4)
I work across Product design, art direction, branding, and web development.
01
UI/UX/PRODUCT DESIGN
Article layouts
Clear hierarchy
Reading rhythm
I create editorial layouts for content-heavy pages like journals, case studies, and guides. I focus on readability, hierarchy, and rhythm—so content feels organized and easy to scan.
02
BRANDING
Brand basics
Visual system
Simple guidelines
I build or refine your brand identity so it’s clear, consistent, and practical. You get the essentials done properly: foundations, usage rules, and a system that can grow with your needs.
03
WEB DEVELOPMENT
Responsive build
Clean code
Fast loading
I design and build websites that are fast, responsive, and straightforward to maintain. I focus on structure first, then details—so the site works well now and still works well later.
04
ART DIRECTION
Visual direction
Type rules
Layout system
I set the visual direction for a brand or a project. That includes references, layout rules, typography choices, and the overall look and feel—so every page and asset follows the same logic.
05
Mobile App development
Campaign assets
Landing pages
Content templates
I design marketing assets that communicate quickly and look consistent across channels. This can include campaign concepts, landing pages, social content, and a repeatable system for your team.
01
UI/UX/PRODUCT DESIGN
Article layouts
Clear hierarchy
Reading rhythm
I create editorial layouts for content-heavy pages like journals, case studies, and guides. I focus on readability, hierarchy, and rhythm—so content feels organized and easy to scan.
02
BRANDING
Brand basics
Visual system
Simple guidelines
I build or refine your brand identity so it’s clear, consistent, and practical. You get the essentials done properly: foundations, usage rules, and a system that can grow with your needs.
03
WEB DEVELOPMENT
Responsive build
Clean code
Fast loading
I design and build websites that are fast, responsive, and straightforward to maintain. I focus on structure first, then details—so the site works well now and still works well later.
04
ART DIRECTION
Visual direction
Type rules
Layout system
I set the visual direction for a brand or a project. That includes references, layout rules, typography choices, and the overall look and feel—so every page and asset follows the same logic.
05
Mobile App development
Campaign assets
Landing pages
Content templates
I design marketing assets that communicate quickly and look consistent across channels. This can include campaign concepts, landing pages, social content, and a repeatable system for your team.
If you don't find exactly the service you need, I can tailor one for you.
More about me
Born and raised in Kerala, I dreamt of becoming a cinematographer long before I discovered product design. That fascination with light, composition, and storytelling shaped the way I see everything I build today. After spending the last 15 years in Bangalore, I've been fortunate to work with industry-leading companies and lead design teams creating products that millions of people use every day.
02
More about me
02
Born and raised in Kerala, I dreamt of becoming a cinematographer long before I discovered product design. That fascination with light, composition, and storytelling shaped the way I see everything I build today. After spending the last 15 years in Bangalore, I've been fortunate to work with industry-leading companies and lead design teams creating products that millions of people use every day.
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Projects delivered
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Clients worldwide
Numbers that show I’ve been doing this long enough to know what works.
Testimonials
A few People who recommend my works
Testimonials
A few People who recommend my works
Testimonials
A few People who recommend my works
1/6
I hired Vinish at FreeCharge to help us design the next generation of products across our transaction, growth and monetization initiatives. Vinish is an extremely talented, motivated and detail driven designer. He always goes the extra mile to create design experiences that align perfectly with the customer needs, keeping the business requirements intact. Vinish is a friendly and easy-going person and works really well with the team.
Harish
Head of design - Cred
2/6
I had the privilege of working with Vinish at ClearTax and highly recommend him as a design leader. He combines exceptional product thinking with strong leadership, consistently creating user-centric experiences while inspiring high-performing teams. His deep understanding of consumer products and innovative approach to AI played a key role in solving complex customer problems and delivering meaningful business impact.
Avinash
Director- Product -ClearTax
3/6
Vinish and I worked together on multiple products at Paytm Money. Vinish joined us when our team was at a critical juncture of our equity launch and he did a wonderful job to create an exhaustive visual language that strived to delight users. Vinish translated boring and complex financial jargon into delightful graphs, symbols, icons and illustrations. Vinish and team also worked with developers to ensure design quality.
Lijo
Investor, Advisor
4/6
I worked with Vinish on multiple projects. Vinish is creative and detail-oriented in his trade; extremely resourceful in executing large projects and has a great attitude to work and people. It has been a great pleasure working with him. Perfect man for a design-first shop.
Abhilash
SVP & Head Business - Udaan
5/6
Vinish designs with passion and strives for excellence in every project. He is also a natural at directing and leading fellow designers and pushing them to break their aesthetic barriers.
Aashis
EVP Pinelabs
6/6
Whenever it came to building consumer products having complex flows and delightful visual experience, Vinish has been our go to person. He has that knack of making every user journey simple and invisible. He delivered on couple of projects at Snapdeal which defined our user growth trajectory. And delivered on them in aggressive time frames. Would highly recommend him for leading large scale consumer product design.
Ravindra
Product Head - Amazon Pay
1/6
I hired Vinish at FreeCharge to help us design the next generation of products across our transaction, growth and monetization initiatives. Vinish is an extremely talented, motivated and detail driven designer. He always goes the extra mile to create design experiences that align perfectly with the customer needs, keeping the business requirements intact. Vinish is a friendly and easy-going person and works really well with the team.
Harish
Head of design - Cred
2/6
I had the privilege of working with Vinish at ClearTax and highly recommend him as a design leader. He combines exceptional product thinking with strong leadership, consistently creating user-centric experiences while inspiring high-performing teams. His deep understanding of consumer products and innovative approach to AI played a key role in solving complex customer problems and delivering meaningful business impact.
Avinash
Director- Product -ClearTax
3/6
Vinish and I worked together on multiple products at Paytm Money. Vinish joined us when our team was at a critical juncture of our equity launch and he did a wonderful job to create an exhaustive visual language that strived to delight users. Vinish translated boring and complex financial jargon into delightful graphs, symbols, icons and illustrations. Vinish and team also worked with developers to ensure design quality.
Lijo
Investor, Advisor
4/6
I worked with Vinish on multiple projects. Vinish is creative and detail-oriented in his trade; extremely resourceful in executing large projects and has a great attitude to work and people. It has been a great pleasure working with him. Perfect man for a design-first shop.
Abhilash
SVP & Head Business - Udaan
5/6
Vinish designs with passion and strives for excellence in every project. He is also a natural at directing and leading fellow designers and pushing them to break their aesthetic barriers.
Aashis
EVP Pinelabs
6/6
Whenever it came to building consumer products having complex flows and delightful visual experience, Vinish has been our go to person. He has that knack of making every user journey simple and invisible. He delivered on couple of projects at Snapdeal which defined our user growth trajectory. And delivered on them in aggressive time frames. Would highly recommend him for leading large scale consumer product design.
Ravindra
Product Head - Amazon Pay
3/6
Vinish and I worked together on multiple products at Paytm Money. Vinish joined us when our team was at a critical juncture of our equity launch and he did a wonderful job to create an exhaustive visual language that strived to delight users. Vinish translated boring and complex financial jargon into delightful graphs, symbols, icons and illustrations. Vinish and team also worked with developers to ensure design quality.
Lijo
Investor, Advisor
1/6
I hired Vinish at FreeCharge to help us design the next generation of products across our transaction, growth and monetization initiatives. Vinish is an extremely talented, motivated and detail driven designer. He always goes the extra mile to create design experiences that align perfectly with the customer needs, keeping the business requirements intact. Vinish is a friendly and easy-going person and works really well with the team.
Harish
Head of design - Cred
2/6
I had the privilege of working with Vinish at ClearTax and highly recommend him as a design leader. He combines exceptional product thinking with strong leadership, consistently creating user-centric experiences while inspiring high-performing teams. His deep understanding of consumer products and innovative approach to AI played a key role in solving complex customer problems and delivering meaningful business impact.
Avinash
Director- Product -ClearTax
4/6
I worked with Vinish on multiple projects. Vinish is creative and detail-oriented in his trade; extremely resourceful in executing large projects and has a great attitude to work and people. It has been a great pleasure working with him. Perfect man for a design-first shop.
Abhilash
SVP & Head Business - Udaan
4/6
I worked with Vinish on multiple projects. Vinish is creative and detail-oriented in his trade; extremely resourceful in executing large projects and has a great attitude to work and people. It has been a great pleasure working with him. Perfect man for a design-first shop.
Abhilash
SVP & Head Business - Udaan
5/6
Vinish designs with passion and strives for excellence in every project. He is also a natural at directing and leading fellow designers and pushing them to break their aesthetic barriers.
Aashis
EVP Pinelabs
6/6
Whenever it came to building consumer products having complex flows and delightful visual experience, Vinish has been our go to person. He has that knack of making every user journey simple and invisible. He delivered on couple of projects at Snapdeal which defined our user growth trajectory. And delivered on them in aggressive time frames. Would highly recommend him for leading large scale consumer product design.
Ravindra
Product Head - Amazon Pay
3/6
Vinish and I worked together on multiple products at Paytm Money. Vinish joined us when our team was at a critical juncture of our equity launch and he did a wonderful job to create an exhaustive visual language that strived to delight users. Vinish translated boring and complex financial jargon into delightful graphs, symbols, icons and illustrations. Vinish and team also worked with developers to ensure design quality.
Lijo
Investor, Advisor
1/6
I hired Vinish at FreeCharge to help us design the next generation of products across our transaction, growth and monetization initiatives. Vinish is an extremely talented, motivated and detail driven designer. He always goes the extra mile to create design experiences that align perfectly with the customer needs, keeping the business requirements intact. Vinish is a friendly and easy-going person and works really well with the team.
Harish
Head of design - Cred
2/6
I had the privilege of working with Vinish at ClearTax and highly recommend him as a design leader. He combines exceptional product thinking with strong leadership, consistently creating user-centric experiences while inspiring high-performing teams. His deep understanding of consumer products and innovative approach to AI played a key role in solving complex customer problems and delivering meaningful business impact.
Avinash
Director- Product -ClearTax
4/6
I worked with Vinish on multiple projects. Vinish is creative and detail-oriented in his trade; extremely resourceful in executing large projects and has a great attitude to work and people. It has been a great pleasure working with him. Perfect man for a design-first shop.
Abhilash
SVP & Head Business - Udaan
4/6
I worked with Vinish on multiple projects. Vinish is creative and detail-oriented in his trade; extremely resourceful in executing large projects and has a great attitude to work and people. It has been a great pleasure working with him. Perfect man for a design-first shop.
Abhilash
SVP & Head Business - Udaan
5/6
Vinish designs with passion and strives for excellence in every project. He is also a natural at directing and leading fellow designers and pushing them to break their aesthetic barriers.
Aashis
EVP Pinelabs
6/6
Whenever it came to building consumer products having complex flows and delightful visual experience, Vinish has been our go to person. He has that knack of making every user journey simple and invisible. He delivered on couple of projects at Snapdeal which defined our user growth trajectory. And delivered on them in aggressive time frames. Would highly recommend him for leading large scale consumer product design.
Ravindra
Product Head - Amazon Pay
I've had the privilege of working with 100+ clients who trusted me to shape their brands and digital experiences. Ready to build something exceptional together?
I've had the privilege of working with 100+ clients who trusted me to shape their brands and digital experiences. Ready to build something exceptional together?
FAQ
Have some questions?
FAQ
Have some questions?
Not finding answers?
Reach out anytime. I'am happy to answer any questions before you commit to working together.
Do you take on small projects?
I am flexible. Whether you need a complete identity or just a standout landing page, I’ll tailor my process to fit your scope — without compromising quality.
Can you work with an existing brand?
Yes — I love working with existing brands. Whether you have a full identity system or just a logo and a color palette, I can build upon your foundation and create visuals, campaigns, or digital experiences that stay true to your brand while elevating it in fresh and strategic ways.
What’s your typical project timeline?
It depends on the size and complexity, but most projects take 2–6 weeks. I’ll always set clear milestones before I start — no surprises.
What happens after I reach out?
I’ll reply within a day or two to learn more about your project. If it’s a good fit, I’ll suggest a quick call to discuss scope, timeline, and next steps.
Do you offer free consultations or discovery calls?
Yes, I do! Once I understand a bit about your project, I’ll set up a short call to explore how I can help — no pressure, no strings.
Can I reach out if I’m not sure what I need yet?
Absolutely. Whether you have a clear brief or just a loose idea, I'am happy to explore it with you. No pressure — just a conversation.
Not finding answers?
Reach out anytime. I’m happy to answer any questions before you commit to working together.
Not finding answers?
Reach out anytime. I'am happy to answer any questions before you commit to working together.
Let's have a quick call
Tell me what you're building
Great products start with great conversations. Let's build yours.
Let's have a quick call
Tell me what you're building
Great products start with great conversations. Let's build yours.
Let's have a quick call
Tell me what you're building
Great products start with great conversations. Let's build yours.